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Digital insights from the 2017 ETAG Digital Solutions Tourism Conference

Summary:

There was plenty to learn at the Digital Solutions Tourism Conference, hosted by ourselves and ETAG (Edinburgh Tourism Action Group). Here are just some of the key messages from it.

2 min read, Article
A misty morning at Lochan na h-Achlaise on Rannoch Moor

Attendees to this year’s Digital Solutions Tourism Conference were treated to a great diversity of practical information designed to inform their digital marketing practices and help promote the best of what Scotland has to offer its visitors. Here are a few of the most vital points it covered…

Video Marketing

Chris Torres of Senshi Digital was keen to emphasise just how essential video is for marketing your tourism business.

Data – more than just a number

Next up was Michael Kessler of Review Pro, who spoke about how harnessing certain digital technologies to help analyse customer reviews can help you go above and beyond in terms of customer expectations.

New experiences with virtual reality

Peekabu Studio’s very own Alexander Cole spoke about how tourism offers a fantastic marketing opportunity for the more adventurous businesses.

Real world meets virtual

Joe and John-Paul from Edinburgh Zoo talk mixing virtual reality and real life experiences – a technique that certainly worked well for them with the rise of ‘Pokemon Go!’ amongst millenials.

Using digital to enhance real life

National Museums Scotland recently celebrated their 150th anniversary, and Rob Cawston was at the event to explain exactly how they’ve been using digital to enhance the visitor experience throughout the celebrations.

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