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Webinar: Effective digital marketing strategies and how to form them

Summary:

Anna-Marie Taylor (Strategic Marketer at Taylor Communications) and Jennifer Kelly (Marketing and PR Manager at Gordon Castle) discuss how having a strong digital strategy can help any Scottish tourism business.

49 min watch, Webinar

Brand identity, understanding your audience, analytics and more; this webinar focuses on the essentials of digital strategy for those in the tourism industry. A digital strategy means a greater, more efficient level of productivity and even profits. After all, without a plan, how do you measure the success of your progress?

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