1. Market research, competitor analysis, and web design
If you’re keen to stay one step ahead of the competition, Business Gateway has a number of resources to help you with sales and marketing. This guide is the perfect starting point:
Business guides: sales and marketing
2. Outsource or DIY?
Everything you need to know about when to outsource and when a job’s best done in-house.
What can you do yourself and what should you outsource?
3. Understand your customers
Wondering what CRM means and why it’s important? Here’s a guide to Customer Relationship Management systems, and when you need them.
4. Get a free digital review
Find out more about the people who visit your website, what’s working for them and what’s not. If you’re part of the VisitScotland Quality Assurance scheme, you can get a free digital review!
5. Make sure your IT is up to scratch
If it’s advice on business IT you need, look no further than Business Gateway.
6. Make digital part of your business plan
Is digital technology part of your company’s vision?
What to include in your business plan
7. Define your sales strategy
Get help with multiple sales channels, and cover the basics of selling with this guide.
Sales and marketing: the basics
8. Make a start with e-commerce
Selling online can be seriously lucrative – this guide from Business Gateway takes you through the basics, and the benefits.
9. Start using social media
Everything you need to know about using social media for business.
10. Learn the basics of digital marketing
Marketing your business online goes way beyond your website. This PDF guide will take you through the basics of how to get your business’ name out there.
The VisitScotland guide to online marketing
11. Make sure you’re listed
Why not create a business listing on VisitScotland to promote your services? It’s completely free.
12. Know your market
It’s essential to know who you’re up against. Here’s a guide to analysing your competitors.
Business Gateway: competitor analysis
13. How to do marketing on a budget
From writing a marketing plan to measuring your success – you don’t have to spend a lot to market your business effectively.
14. Watch one of our webinars
Watch highlights from a Digital Tourism Scotland webinar discussing how online access can encourage visitors to your tourism business.
Is your online activity supporting your tourism business?
15. Sharpen your SEO skills
Search Engine Optimisation – SEO – is all about how your site performs in search engines like Google. This guide from the Business Gateway is a great place to get started.
If you’ve managed to tick all of the above off your list and are a bit more comfortable with your newfound digital skills, why not check out our event page to see if there’s any upcoming workshops, lectures or one-to-one surgeries that might bring you on even further?
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