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Webinar: Understanding the digital tourist

Summary:

Caroline Gregory (The Lovat) and Gordon Pearson (Founder of WOW Scotland Tours) discuss their approaches to tapping into their customers’ needs and expectations.

6 min watch, Webinar

Understanding your customer base is absolutely crucial to effective digital marketing, and the more you engage with them online, the better. But first you need to understand the whole customer journey, and adapt your approach to fit. Watch the leaders of two fantastic tourism businesses chat about their experiences, in this webinar.

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