Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.
Digital Tourism Scotland
March 1, 2019, 12:00 pm - 3:00 pm
Pickaquoy Leisure Centre
"St Magnus Suite"
Please contact the event organiser for more information
Your brand is your reputation and in today’s digitally driven world, news about your business, both good and bad, travels fast.
No matter what type of tourism business you are in, consumers are more likely to trust their peers. That’s why businesses should think of customers as potential brand advocates, not one-off transactions.
It’s hard to ignore the powers of reviews when on average a business will experience an increase in sales of 31% because of positive reviews? Conversely, 22% of consumers won’t book up after reading just one negative review! The good news is that despite negative reviews, people are more likely to book if management has responded to these.
This session will provide you with the skills and understanding to better manage online reviews, both positive and negative, which in turn should help increase your visitor numbers. There will also be live demos of a number of review and feedback platforms.
Delegates can bring their own laptop or tablet if they wish. The presenter will also be doing live demos that will include reviews from some of the delegates’ businesses. Don’t forget to bring a power pack.
This workshop is aimed at management and business owners as reviews can be a sensitive subject and needs to be embraced by senior staff members. You do not need to have any reviews to benefit from this workshop.
Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
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