Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.
After a busy summer 2018 season, a new programme of events will be ready for autumn. Further details will appear soon.
Digital Tourism Scotland
October 10, 2018, 1:00 pm - 4:00 pm
Jurys Inn Aberdeen Airport
Please contact the event organiser for more information
The data driven business of the future will be more informed than its competitors, it will make smarter decisions for better results. This workshop will help you glean insight from data. Learn how to translate these insights into actionable decisions informed by facts, not gut feel.
This 3 hour session covers the data gathering and analysis process. Learn how to use free online tools to understand consumer behaviour, what data is useful and what impact it will have on your tourism business. By understanding the unique demands of your audiences through data analytics, you will gain deeper insight into what customers actually want.
The session includes live demos featuring free online applications and tools. Delegates may bring their own devices to access the tools during the session. Some of the tools require you to have a Google account.
Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed. Please note that you require a Google account to access some of these tools. Don’t forget to bring a power pack.
This workshop is aimed at Businesses owners and with a good knowledge of digital marketing who want to take their skills and knowledge to the next stage.
Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
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