Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.
Digital Tourism Scotland
January 22, 2019, 9:30 am - 12:30 pm
Jurys Inn Edinburgh
43 Jeffrey Street
Please contact the event organiser for more information
Google and Facebook account for 61% of global online advertising revenues in 2018. Find out how to accelerate your online income with Google and Facebook Ads. Learn how to spend as little as £100 to make a big difference to your online business prospects.
In this workshop you will learn how to define your advertising goals, set out clear measurable objectives, and understand the importance of creative and media campaign planning. It includes a walk-through of the advertising features of Google and Facebook’s Ad platforms, giving you a practical overview of the two most dominant forces in online advertising. This will allow you to work more effectively with agencies, or more importantly, be able to do it yourself.
Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed, as well as
Don’t forget to bring a power pack.
This workshop is aimed at businesses owners and managers with a good knowledge of digital marketing who want to take their skills and knowledge to the next stage. You will need a Facebook business page and a Google Ads (formerly Google Adwords) account. Delegates should have a website and an active social media presence as a minimum requirement.
This workshop is an ideal follow up for anyone who has attended the Digital Boost workshop “Paid for Advertising workshop”, or for those who want to take their digital marketing skills to the next level.
Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
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