Events

Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.

After a busy summer 2018 season, a new programme of events will be ready for autumn. Further details will appear soon.

3 December 2018

Live Video and Instant Messaging for Tourism Businesses – Fife Tayside

Digital Tourism Scotland

Date & Time:

December 3, 2018, 10:30 am - 1:30 pm

Location

Dunfermline Carnegie Library and Galleries

1-7 Abbot Street

Dunfermline

KY12 7NW

View map

Disabled Access

Please contact the event organiser for more information

This practical workshop covers two social and digital media features which are rapidly gaining a foothold in tourism and travel across the world, opening up new channels to wow and inspire potential visitors and supercharge the customer experience.

Live Video – Taking video content to the next level, a feature now offered by all major social media platforms, Live Video is an opportunity for you to share an authentic and personal first-hand view of the amazing things to see, do or eat in and around your business and inspire new customers to visit and past customer to return. We will show you step-by-step how to take a Live Video (you can follow the steps on your own device), discuss the types of content people want to see, and share some tips and tricks to make you more confident in tackling this popular medium!

Instant Messaging – Allowing customers to get in touch with you at a click of a button can elevate the customer experience and put your business above the rest, whether it is for general enquiries, customer service, or a quick restaurant recommendation. We’ll show you how to set up and make the most of Facebook Messenger features (including adding it to your website) and how instant messengers can help internal communication become more efficient. 

Workshop Content

  • Overview of Live Video platforms (including Facebook Live, Instagram Live)
  • Setting up a Live Video (we will be using Facebook Live for this)
  • Types of Live Video content relevant to tourism businesses
  • Planning a Live Video session
  • Live Video best practice
  • Overview of instant messaging services
  • Setting up Facebook Messenger instant replies and holding messages
  • Adding Facebook Messenger to a website
  • Using instant messaging for customer service
  • Instant messengers as an internal communications tool

What do I need to bring?

Delegates can bring a smartphone or tablet with the following apps installed:

  • Facebook Pages (This is a separate app to the regular Facebook app!)
  • Facebook Messenger
  • Instagram (optional)

In addition, delegates may bring a laptop or tablet together with 

  • log-in details for Facebook (Make sure your personal account is an “admin” for the company page you would like to use)
  • log-in details to your website back-office (optional)

Don’t forget to bring a power pack.

Who should attend?

This workshop is aimed at those managing and/or responsible for social media content and customer service. We recommend that those attending have a Facebook company page set up and are familiar with using Facebook business pages and other social media platforms for business purposes.

What will I learn?

  • How to plan and manage a Live Video session
  • How to physically take a Live Video
  • How to set up and manage Facebook Messenger
  • How to use an instant messaging service for internal communication


Important notes:

  • Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.

  • DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services. 


DTS is a partnership programme supported by VisitScotland, Scottish Enterprise, Business Gateway, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Government and Scottish Tourism Alliance. The workshops and awareness sessions are delivered by Elevator. 

This event is brought to you in collaboration with Fife Tourism Partnership.

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