Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.

31 October 2018

Is your tourism business online bookable? – Inverness

Digital Tourism Scotland

Date & Time:

October 31, 2018, 12:00 pm - 1:00 pm


Best Western Inverness Palace Hotel & Spa

8 Ness Walk



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Disabled Access

Please contact the event organiser for more information

Is your business losing out by not offering online booking?  

Over 80% of UK travellers book their holidays online now, with the figure growing steadily year on year. However, the number of Scottish tourism businesses offering online booking, from accommodation providers to restaurants and visitor attractions, is still lagging behind.  

Only 41% of Scottish accommodation providers have an online booking facility and the number is even lower for visitor attractions and activities providers.  In this awareness session we will look at the benefits of online booking as well as comparing a number of different online booking systems covering accommodation, restaurants, visitor attractions and tours/trips. 

Awareness session content 

  • The benefits of being online bookable
  • How online booking can free up your time
  • How online booking can improve your online user experience and conversion rates
  • Comparing the pros and cons of the various online booking systems

Who should attend?

This awareness session is for everyone with a tourism business, including visitor attractions, restaurants, activities providers, tour operators and accommodation providers, who do not have an online booking system and who may be unsure of the benefits of offering online booking.

What will I learn? 

  • Understanding of the value of being of bookable online
  • What options are available to tourism businesses
  • Understanding of why tourism businesses need to offer online booking
  • How online booking can improve your website conversion rate

Important notes:

  • Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
  • DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services. 

DTS is a partnership programme supported by VisitScotland, Scottish Enterprise, Business Gateway, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Government and Scottish Tourism Alliance. The workshops and awareness sessions are delivered by Elevator. 

This event is brought to you in collaboration with Visit Inverness Loch Ness.

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