Events

Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.

After a busy summer 2018 season, a new programme of events will be ready for autumn. Further details will appear soon.

20 April 2018

Inspiring Customers with Written Content for Digital Marketing – Edinburgh – CS

Digital Tourism Scotland

Date & Time:

April 20, 2018, 9:30 am - 12:30 pm

Location

Edinburgh Training and Conference Venue

16 Saint Mary's Street

Edinburgh

EH1 1SU

View map

Disabled Access

Please contact the event organiser for more information

Blogs and social media posts are a great tool for businesses to tell stories and inspire people. Statistics show that small businesses with blogs generate 126% more leads. What is “compelling content” and how does this impact on online conversions? Learn how to determine and create the content you should be producing for social and digital media platforms to engage customers.

This workshop focuses on blogging, social media posts, hashtags and search optimisation all of which contribute to the creation of compelling content.


What do you need to bring?

Delegates are asked to bring their own Laptop or Tablet. Don’t forget to bring a power pack.


Who should attend?

Small business owners who need to learn how to quickly and effectively produce great content for use on social media and websites. Delegates should have a basic understanding of organic search engine optimisation.


What will you learn?

  • Creation of audience-focused content and compelling headlines
  • Complying with organic search engine optimisation
  • How compelling written content can support online conversion


Cancellation Policy

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.


This workshop is run in partnership with

This event is aimed at craft and tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services. 


Book Event

Digital Boost

Give your business the edge with Digital Boost’s program of practical workshops and online tutorials that focus on a wide range of digital disciplines.

Email sign up

Get regular emails about business topics that interest you.