Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.
After a busy summer 2018 season, a new programme of events will be ready for autumn. Further details will appear soon.
Digital Tourism Scotland
November 28, 2018, 1:30 pm - 4:30 pm
The Enterprise Park Forres
Please contact the event organiser for more information
Great user experience, also referred to as UX, is key to every website’s success. Design and usability say a lot about your business and your attitude to customer service. Converting anonymous users into buyers on your website can be competitive and complex. Therefore, ensuring that your website is user-friendly and easy to navigate is essential. Your competitors are only one click away.
An improved online customer experience will significantly improve conversion rates and turnover, that’s why traditional website design is evolving into User Experience Design.
We will use case studies to look at best practice website design and explore questions such as:
The session features case studies and examples. We will also review some delegate websites, if there are any volunteers, and make recommendations during the session.
Delegates may bring a laptop or tablet to access various websites to test their user experience. Don’t forget to bring a power pack.
This workshop is aimed at business owners and managers who are looking into improving a website or launching a new one. I will benefit both those planning on doing this internally as well as those working with external agencies. Businesses attempting to measure return on investment may also benefit.
Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
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