Events

Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.

After a busy summer 2018 season, a new programme of events will be ready for autumn. Further details will appear soon.

25 October 2018

How to become more visible online – Beyond Facebook and pretty websites – Dundee Tayside

Digital Tourism Scotland

Date & Time:

October 25, 2018, 12:30 pm - 2:45 pm

Location

Scottish Enterprise - Dundee

Enterprise House

Dundee

DD1 4QB

View map

Disabled Access

Please contact the event organiser for more information

As a small family run business or a one-man/ woman-band, it can be easy to feel lost in the giant ocean that is the internet. How is it possible that someone half-way across the world can stumble across your wee business? In this awareness session we will show you the many different ways and techniques you can apply and implement to help potential customers find your business online.


We will also be joined by Tripadvisor Experiences (Viator), the world’s largest OTA (Online Travel Agent) for tours, activities and things to do. Following the presentations, Viator will be offering 1-2-1 surgery sessions. To book your surgery session, please contact tourism@dundee.com. 


Awareness session content

  • Brief introduction to the basics of Search Engine Optimisation (SEO)
  • How persuasive and engaging content can direct people to your business
  • Why it pays to sometimes pay for online advertising
  • Taking advantage of review sites, OTAs (Online Travel Agents) and the sharing economy
  • Make the most of the upgraded VisitScotland.com
  • Introduction to Tripadvisor Experiences (Viator)


Agenda

12.30-13.00      Light Lunch/ Networking

13.00-14.00      How to become more visible online – Beyond Facebook and pretty websites, Digital Tourism Scotland

14.00-14.15      Break 

14.15-14.45      Introduction to Tripadvisor Experiences (Viator), Tripadvisor Experiences (Viator)

14.45 onwards   Tripadvisor Experiences (Viator) Surgeries (To book a surgery, please contact tourism@dundee.com)

Tripadvisor Experiences

TripAdvisor Experiences is the new name for the business unit which includes Viator and TripAdvisor Attractions. We offer the largest collection of bookable experiences online, with over 100,000 tours, activities and attractions in thousands of destinations, bookable on TripAdvisor’s ‘Things-to-do’ pages, the TripAdvisor App, Viator.com and thousands of partner sites.

On the business side, TripAdvisor Experiences delivers the world’s largest single-source distribution opportunity for tour operators and attraction providers. We help you reach TripAdvisor’s global audience of nearly half a billion monthly visitors, as well as our large network of partners, which include major hotel chains, airlines, loyalty redemption programs and travel sites.


Who should attend?

This awareness session is for small business owners and operators interested in growing their business online by improving current channels and trying out new ones. The second half of the event will be of most interest to tour and acitivities providers. 


What will I learn? 

  • Understanding of the different routes and channels potential customers can find your business online

  • How to increase the likelihood of potential customers finding your business

  • Understanding of the pros and cons of paid services and techniques


Important notes:

  • Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.

  • DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services. 


DTS is a partnership programme supported by VisitScotland, Scottish Enterprise, Business Gateway, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Government and Scottish Tourism Alliance. The workshops and awareness sessions are delivered by Elevator. 

This event is brought to you in collaboration with Dundee City Council.

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