Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.

27 February 2019

Digital Tourism Briefing – Shetland

Digital Tourism Scotland

Date & Time:

February 27, 2019, 1:30 pm - 3:30 pm


Shetland Museum & Archives

Learning Room



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Disabled Access

Please contact the event organiser for more information

This free 2-hour awareness session will cover the following two topics:

  • The Future of Digital Tourism

  • From House Swapping to Dinner Hosting: What does the Sharing Economy mean for Scottish tourism?

1. The Future of Digital Tourism

Technology is progressing at an exponential rate and is it essential to keep up to date with the latest trends. It is not easy to know which technology developments will have the most impact on your business and this awareness seminar will give you the information you need to adjust your approach and keep up to date with those tech savvy travellers. 

Awareness session content 

  • The Internet of Things (IoT)
  • Augmented and Virtual Reality
  • The Future of payments
  • Automation
  • Virtual Assistants
  • Bot technology

What will I learn?

  • The latest digital technologies affecting your business
  • Decide which digital technologies are right for your business
  • Understand how travellers are using the latest technologies
  • Keep ahead of the competition and stay up to date

2. From House Swapping to Dinner Hosting: What does the Sharing Economy mean for Scottish tourism?

Online platforms offering house swapping, ridesharing, voluntourism, couchsurfing, dinner hosting and similar innovations epitomise the sharing economy.

The rise of the sharing economy has been fuelled by a range of social, economic and technological factors including a shift away from ownership towards temporary access to goods; the use of technology between producers and consumers; direct host-guest relationships that contribute to a higher level of perceived authenticity of tourism experiences.

This awareness session will help you understand what is driving this huge trend, how tourism businesses can potentially boost their visibility and presence online through a third-party platform but also examine some of the pros and cons associated with the sharing economy.

Awareness session content

  • What is the Sharing Economy?
  • What’s driving the Sharing Economy?
  • The rise of the new smart, experience seeking travellers
  • How you can improve your online visibility through third party platforms
  • The benefits and drawbacks of the Sharing Economy

What will I learn?

  • How the Sharing Economy has and will continue to disrupt tourism
  • How to potentially adapt your business to join the Sharing Economy
  • Understanding of the benefits as well as risks associated with the Sharing Economy

Who should attend?

This awareness session is for everyone who is interested in keeping up to date with tourism trends and how they will affect the future of tourism in Scotland.

Important notes:

  • Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
  • DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services. 


Your personal information is processed by us in accordance with our privacy notice and data protection legislation. You can find more information by visiting our privacy notice here.

DTS is a partnership programme supported by VisitScotland, Scottish Enterprise, Business Gateway, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Government and Scottish Tourism Alliance. The workshops and awareness sessions are delivered by Elevator.

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