Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.
Digital Tourism Scotland
February 27, 2019, 1:30 pm - 3:30 pm
Shetland Museum & Archives
Please contact the event organiser for more information
This free 2-hour awareness session will cover the following two topics:
Technology is progressing at an exponential rate and is it essential to keep up to date with the latest trends. It is not easy to know which technology developments will have the most impact on your business and this awareness seminar will give you the information you need to adjust your approach and keep up to date with those tech savvy travellers.
Online platforms offering house swapping, ridesharing, voluntourism, couchsurfing, dinner hosting and similar innovations epitomise the sharing economy.
The rise of the sharing economy has been fuelled by a range of social, economic and technological factors including a shift away from ownership towards temporary access to goods; the use of technology between producers and consumers; direct host-guest relationships that contribute to a higher level of perceived authenticity of tourism experiences.
This awareness session will help you understand what is driving this huge trend, how tourism businesses can potentially boost their visibility and presence online through a third-party platform but also examine some of the pros and cons associated with the sharing economy.
This awareness session is for everyone who is interested in keeping up to date with tourism trends and how they will affect the future of tourism in Scotland.
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