Events

Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.

After a busy summer 2018 season, a new programme of events will be ready for autumn. Further details will appear soon.

1 May 2018

Digital Marketing: The Essential Guide – Aberdeen – CS

Digital Tourism Scotland

Date & Time:

May 1, 2018, 1:30 pm - 4:30 pm

Location

Skene House Rosemount Apartment Hotel

96 Rosemount Viaduct

Aberdeen

AB25 1NX

View map

Disabled Access

Please contact the event organiser for more information

Are you investing in digital marketing but lack basic marketing skills? Learn the basic principles of this hugely useful discipline and get a results-focused grounding in all its essential skills; from identifying the right channel, to evaluating campaign performance.

This workshop was developed to help businesses to confirm the online demand for their products or services. You will also learn the essential principles of digital marketing. Content includes:

  • Basic principles of digital marketing
  • Key social media platforms
  • Google AdWords Keyword Planning Tool
  • Google Trends
  • Organic versus paid – the likely return on investment
  • Emerging digital consumer trends and new marketing tools


What do you need to bring?

Delegates are asked to bring their own Laptop or Tablet. Don’t forget to bring a power pack.


Who should attend?

Small business owners who understand the business benefits of digital and are ready to invest in digital solutions.


What will you learn?

  • Basic digital marketing skills
  • How to optimise websites for search engines and deliver more traffic via Pay per Click
  • How to increase engagement through social media
  • How to use mobile across all aspects of the customer journey
  • How to build lasting relationships through email and great customer experiences
  • An understanding of how to monitor and improve campaign performance


Cancellation Policy

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.


This workshop is run in partnership with

This event is aimed at craft and tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services. 


Fully Booked

Digital Boost

Give your business the edge with Digital Boost’s program of practical workshops and online tutorials that focus on a wide range of digital disciplines.

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