Are you investing in digital marketing but lack basic marketing skills? Learn the basic principles of this hugely useful discipline and get a results-focused grounding in all its essential skills; from identifying the right channel, to evaluating campaign performance.

This workshop was developed to help businesses to confirm the online demand for their products or services. You will also learn the essential principles of digital marketing. Content includes:

• Basic principles of digital marketing
• Key social media platforms
• Google AdWords Keyword Planning Tool
• Google Trends
• Organic versus paid – the likely return on investment
• Emerging digital consumer trends and new marketing tools

What do you need to bring?

Delegates are asked to bring their own Laptop or Tablet. Don’t forget to bring a power pack.

Who should attend?

Small business owners who understand the business benefits of digital and are ready to invest in digital solutions.

What will you learn?

• Basic digital marketing skills
• How to optimise websites for search engines and deliver more traffic via Pay per Click
• How to increase engagement through social media
• How to use mobile across all aspects of the customer journey
• How to build lasting relationships through email and great customer experiences
• An understanding of how to monitor and improve campaign performance