Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.
Digital Tourism Scotland
April 30, 2019, 9:30 am - 3:30 pm
The Museum of Scottish Lighthouses
Please contact the event organiser for more information
Find out how to accelerate your online income with Google and Facebook Ads. Spend as little as £100 to make a big difference to your online business prospects.
You will learn how to launch a cross platform campaign using Google AdWords, Landing Pages, Social Media Advertising and Email Marketing. We’ll share best practice and talk through keyword methodology, how to write great ad copy, improve your quality score and test landing page conversion rate.
We will also talk about how to define your advertising goals, set out clear measurable objectives, and understand the importance of creative and media campaign planning. The workshop includes a walk-through of the advertising features of Google and Facebook’s Ad platforms, giving you a practical overview of the two most dominant forces in online advertising. This will allow you to work more effectively with agencies, or more importantly, be able to do it yourself.
By the end of the workshop you will have the ability to set up and launch campaigns and ads, and be confident to run these based on your tourism business goals.
Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed, as well as
Don’t forget to bring a power pack.
0930-1200 Campaign Management
1300-1530 Digital Advertising
This workshop is aimed at businesses owners and managers with a good knowledge of digital marketing who want to take their skills and knowledge to the next stage. You will need a Facebook business page and a Google Ads (formerly Google Adwords) account. Delegates should have a website and an active social media presence as a minimum requirement.
Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
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