Events

Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.

30 April 2019

Campaign Management and Digital Advertising for Tourism – Fraserburgh

Digital Tourism Scotland

Date & Time:

April 30, 2019, 9:30 am - 3:30 pm

Location

The Museum of Scottish Lighthouses

Stevenson Road

Fraserburgh

AB43 9DU

View map

Disabled Access

Please contact the event organiser for more information

Find out how to accelerate your online income with Google and Facebook Ads. Spend as little as £100 to make a big difference to your online business prospects.

You will learn how to launch a cross platform campaign using Google AdWords, Landing Pages, Social Media Advertising and Email Marketing. We’ll share best practice and talk through keyword methodology, how to write great ad copy, improve your quality score and test landing page conversion rate. 

We will also talk about how to define your advertising goals, set out clear measurable objectives, and understand the importance of creative and media campaign planning. The workshop includes a walk-through of the advertising features of Google and Facebook’s Ad platforms, giving you a practical overview of the two most dominant forces in online advertising. This will allow you to work more effectively with agencies, or more importantly, be able to do it yourself.

By the end of the workshop you will have the ability to set up and launch campaigns and ads, and be confident to run these based on your tourism business goals.

Workshop Content

  • Google, Facebook and the online advertising landscape
  • Building efficient, well-structured campaigns to run on Google’s network
  • Create effective campaigns and audiences on the Facebook Ad platform
  • How to monitor and optimise campaign performance
  • Best practices to analyse results and act on insights
  • What is (CRO) Conversion Rate Optimisation?
  • An introduction to testing techniques and methodologies
  • Evaluating landing pages to improve conversion rates
  • Persuasive design and copywriting for CRO
  • Defining business goals and KPIs (Key Performance Indicators)
  • CRO measurement web analytics and performance metrics


What do I need to bring?

Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed, as well as

  • log-in details for your Facebook business page (Make sure you are an “admin”)
  • log-in details for Google Ads (formerly Google Adwords)

Don’t forget to bring a power pack.


Agenda

0930-1200 Campaign Management

1300-1330 Digital Advertising


Who should attend?

This workshop is aimed at businesses owners and managers with a good knowledge of digital marketing who want to take their skills and knowledge to the next stage. You will need a Facebook business page and a Google Ads (formerly Google Adwords) account. Delegates should have a website and an active social media presence as a minimum requirement.


Important notes:

  • Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.

  • DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services. 


Privacy

Your personal information is processed by us in accordance with our privacy notice and data protection legislation. You can find more information by visiting our privacy notice here.


DTS is a partnership programme supported by VisitScotland, Scottish Enterprise, Business Gateway, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Government and Scottish Tourism Alliance. The workshops and awareness sessions are delivered by Elevator. 

This event is brought to you in collaboration with Discover Fraserburgh.

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