Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.
Digital Tourism Scotland
May 1, 2018, 1:00 pm - 4:00 pm
Murrayshall House Hotel
Please contact the event organiser for more information
Are you already using Google Analytics on a regular basis but struggling to make sense of it? This practical workshop will help you understand how well (or not) your website is performing and what changes you need to make to improve performance. Delegates will log onto their existing Google Analytics account and work through some simple exercises that focus on return on investment.
Workshop content includes: Why you need to use analytics, digital marketing metrics, content analytics, social Media analytics, audience engagement, marketing attribution, testing and reporting.
Delegates are asked to bring their own Laptop or Tablet. Don’t forget to bring a power pack.
Businesses owners and marketing managers and executives who are already using Google Analytics on a regular basis but who need to improve their skills and understanding in order to more effectively measure and report on return on investment.
We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.
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