Here you’ll find the best selection of upcoming events including tailor-made workshops and awareness sessions. They’re a great way to make sense of what’s happening in the constantly evolving world of digital marketing, meet like-minded businesses, and most importantly, access insights from experts.
Digital Tourism Scotland
March 26, 2019, 9:30 am - 12:30 pm
Jurys Inn Edinburgh
43 Jeffrey Street
Please contact the event organiser for more information
This practical demonstration filled session is for those wanting to get a little more from their tracking setup. Moving beyond the content of the intermediate session (“Making Google Analytics work for your Tourism Business”), this session looks at helping you setup some key features such as conversion tracking, campaign tracking and custom reports.
Introducing attendees to Tag Manager, we’ll show you how to setup tracking for clicks on booking buttons, clicks on phone numbers and more, and how to use those for conversion metrics in Analytics. We’ll also look at examples of campaign tracking and introduce you to Search Console to help understand the impact of all your content development … all through live demonstration.
Delegates can login to their own accounts for each tool, if they have them, though we’ll be using a live site as the example.
Delegates can bring their own laptop or tablet if they wish, though not everyone has Analytics fully setup to use. It’s important to note that some Google tools are quite different via tablet, and we’ll be using the web-based version of tools for this session. Live accounts will be used by the presenter to ensure everyone benefits from the session. Don’t forget to bring a power pack.
We recommend that those attending should have already attended the intermediate session (“Making Google Analytics work for your Tourism Business”), or at least have an understanding of the topics covered in it. As a minimum, it’s recommended those attending at least be using Analytics regularly for measuring and development of their sites. Those new to Analytics may struggle with the content and terminology used on this course.
Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
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