Technology has transformed the travel industry. With every innovation comes a new opportunity for businesses like yours to strengthen customer relationships, drive profits and free up precious time. We’re here to help you understand and take advantage of your digital marketing options with clear, practical advice on everything from search engine optimisation to social media. Scotland’s an unforgettable destination with so much to offer, we’ll give you the tools to show the world.
Did you know that 90% of travellers research their holidays online and 80% book their holidays online? Digital channels play a huge role in the visitor experience. From dreaming up their ideal trip to sharing it, good digital marketing is essential for any business looking to get the attention of today’s visitors. Having a firm grasp of new technology and being able to use it to its full potential is such a powerful way to save precious time, increase efficiency and, all importantly, grow revenue.
Digital Tourism Scotland is a partnership that’s made up of seven organisations; Business Gateway, Scottish Government, Highlands and Islands Enterprise, Scottish Enterprise, Scottish Tourism Alliance, Skills Development Scotland and VisitScotland. We understand that time and money are two precious commodities for businesses like yours and together we offer a wealth of tourism and business-based insights that reflect this – so you’re definitely in good hands.
Whether you’re just starting to take your first steps into the world of digital marketing or have already embedded digital marketing activity within your business then you’re in the right place to discover something new. Learn in your own time, at your own pace, with our topics library. It’s home to a huge amount of knowledge that’s specifically geared towards helping Scottish tourism businesses brush up on their online marketing skills – and all minus the jargon.
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Outside of our online information, we also offer face-to-face advice and learning. Take a look at our events section for a whole host of seminars, one-to-one surgeries, workshops and more… all tailor-made to help you develop and practice the most effective digital marketing techniques.
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New businesses and those taking their first steps in digital marketing are best suited to first looking at what our partners at VisitScotland have on offer. They offer a wealth of general business advice and support in addition to guidance on digital technologies and marketing.
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